Internet marketing is a difficult thing to master. Most of the time, you spend a lot of money without receiving much in return. However, there are ways to receive some easy returns on your investment and improve your site so that more visitors will come and appreciate all that you have to offer. One way that is relatively unknown among most website owners but is very helpful with increasing website traffic is by adding an accessibility overlay on your homepage. This means putting up a layer that users must click through before entering the main page of your site. This may seem unnecessary for many people, but it has several benefits. It can be used in conjunction with other methods like marketing through social media or search engine optimization (SEO) to improve your website.
An accessibility overlay is a layer that triggers as soon as you click into the home page of any website, and this is something that most people who use the internet have come across at least once in their life while surfing online. The purpose of an accessibility overlay is to make sure that you know what websites can and cannot do before actually clicking on anything and entering a site. Most often, it will say something like, “This website may contain content or advertisements,” and other times, it will tell users if they will be charged for entering, such as with PayPal donations pages or PayPal eCommerce websites. It’s also possible there won’t actually be much information about whether or not paying will happen when you enter the site; however, with PayPal and other such websites, this information will help you decide whether or not to use their service.
Although using an accessibility overlay on your website may seem like a small step in terms of improving your traffic and increasing your earnings, it is very important for SEO. This is because search engine crawlers look at what you put in your meta description tags and the content of your pages to determine how relevant they are to the keywords people type into Google, Yahoo!, or Bing. If you have keywords that describe exactly what a user gets from clicking on one of these pages, that can be helpful, but if they can get something out of entering the site without an accessibility overlay, they will probably do so. The following are some benefits associated with this method:
Converts More Visitors Into Customers – You can use an accessibility overlay to ensure that anyone who lands on your website knows exactly what your goal is and how they can accomplish it. For instance, if you own a business that sells some form of product or service, then those interested in purchasing those things will be more likely to move forward than people who aren’t as serious. People want to know that they’re not wasting their time on some sort of gimmick before giving away personal information such as names and email addresses, so putting up an accessibility overlay will catch people’s attention and ensure they long enough to find out what all you have to offer.